Turn data into decision-enabling opportunities

To make the best decisions based on data, you need powerful analysis. SPSS 11.0 empowers you to reach the in-depth answers that come only from using advanced analytical techniques. Get the information you need with data access, data preparation, analytical reporting, segmentation and predictive modeling. Leverage your data and knowledge using SPSS -- and ensure you get better analysis through prediction.

When using SPSS 11.0 to make better decisions, you can:

 

Accessing data in your database is no longer a time-consuming chore. The Database Capture Wizard makes it easy for you to connect to the exact information you need. Plus, the wizard walks you through the access process showing you tables, fields and joins.

Extract the value from your data wherever they reside
Every piece of your acquired data has intrinsic value. The key is extracting this value. SPSS empowers you to access and analyze massive customer data tables more quickly -- and more thoroughly -- than ever before. Get built-in access to massive amounts of data from numerous sources, including demographic and survey data, corporate databases, and data warehouse or data mart files.

 

Save time creating and labeling your charts. All the labels you use in the SPSS Data Editor are automatically included in all SPSS charts.

Create high value data using analytical data preparation
The cleaner your data, the clearer your answers. Sometimes your data aren't ready for analysis. And, if you don't clean them up, you could have a serious analytical problem. Use SPSS transformations to solve this problem. Prepare your data for analysis and ensure your analysis is accurate and your results are as clear as possible.

To get the best results, you'll also need to organize, view and edit your data. Use the Data Editor and reach better answers more easily. For example, perhaps you're looking for people within various data subsets who fit a certain profile. SPSS allows you to run the same analysis on all data subsets at once, making it easy to select relevant data or to work on samples of your entire dataset.

 

Examine your data and focus your analysis with flexible output
Discover what's happening using analytic reporting

Use a variety of techniques to get results. For example, see key findings and drill down for details in interactive output. Get maximum insight using revolutionary report OLAP cubes.

See your data from a whole new perspective using SPSS' revolutionary interactive graphs. With a few mouse clicks, you can easily transform information and watch your charts update -- on the fly.

 

In this example, we used regression to determine the best predictor of deal size. Specifically, we see that preferred customers have a $117 higher average deal value than regular customers. Also, we can see that for each minute the customer spends on hold, the deal value decreases by $239. These results indicate to us that we want to increase customer sign-up for our preferred customer program and minimize the time customers spend on hold.

Know what drives actions using segmentation, modeling and statistics

Uncover important relationships by segmenting your data. Use powerful modeling techniques to help you make better decisions. Get the most popular statistical procedures for powerful analysis, including: aggregate, counts, crosstabs, descriptives, factor analysis, regression and cluster analysis in SPSS 11.0.

Deploy results to maximize their benefits
To truly benefit from your analysis, you must deploy results. SmartViewer Web Server enables you to get the right information into the right hands and ensure clients and colleagues can immediately interact with your results. SmartViewer Web Server also gives you control over your documents. Full security -- user level, group level and document level -- lets you to decide exactly who sees specific documents. While SmartViewer Web Server's SSL encryption capability protects the information you send over the Web.

Get better decision making throughout your entire organization
Empower any user in your organization to work with large, centralized data sources for better decision making. SPSS Server 11.0 gives your organization the ability to analyze massive data files faster than ever before, streamline and speed up data access, increase productivity and make better use of existing hardware.

Get truly scalable analysis and reap the benefits in your IT department. Reduce network traffic and let fast server boxes do the heavy computation work. Streamline data access by eliminating database copying and conversion -- download data only if you want to. Get better performance from your entire analytical process -- automate all SPSS Server tasks. Balance processing power throughout your organization with centralized monitoring and control. And because SPSS DAA (Distributed Analysis Architecture) works on a variety of NT and UNIX server boxes with NT clients, you can use your existing hardware.

f NT and UNIX server boxes with NT clients, you can use your existing hardware.